About Us
The Ordinary: Skincare with Integrity
Skincare should be effective, honest, and accessible to everyone. That’s why The Ordinary exists—to bring integrity to the industry. Our focus isn’t on fleeting trends or exaggerated claims. Instead, we remain committed to what genuinely works: formulations created in our lab, designed to give your skin precisely what it needs.
At The Ordinary, we also believe that finding the right skincare should be as rewarding as the results themselves. Our goal is to provide quality solutions grounded in science, transparency, and trust. In an industry that often overcomplicates skincare, our formulations keep ingredients clear—helping you build a routine that truly works for you.
How It All Started
Founded in 2016 by Brandon Truaxe, The Ordinary began with a simple yet powerful idea: to challenge the beauty industry by offering high-quality skincare at accessible prices.
In a crowded industry where complex and costly products dominated, The Ordinary’s straightforward, high-performance solutions caught the attention of skincare lovers worldwide. Iconic serums like our Hyaluronic Acid 2% + B5 and Niacinamide 10% + Zinc 1% quickly became skincare staples.
As we expand into body care, hair care, and beyond, we remain committed to bringing the same integrity and effectiveness you’ve come to expect—because growth should never compromise standards.
Our Commitment to You
Transparency & Integrity
We believe honesty is key to building trust. That’s why we’re committed to sharing exactly what’s in our formulations and how they support your skin.
Science-Backed Formulations
Every product we create is backed by research and clinical testing. We prioritize science over trends, ensuring that each formulation delivers real results.
High-Quality Standards
We formulate all our products in our own lab, upholding the highest standards of quality and efficacy.
Simplicity in Skincare
Skincare doesn’t need to be complicated. Our results-driven formulations focus on what works, leaving out unnecessary ingredients—so you get only what your skin needs.
Function-Focused Formulations
Each product serves a specific purpose, designed with functional ingredients that directly address your skin concerns.
Accessibility for Everyone
We believe that high-quality, effective skincare should be available to all. At The Ordinary, we prove that great skin doesn’t have to come at a premium price.
Formulations Backed by Science
Every formulation developed by The Ordinary is science-backed and developed in our lab by our team of cosmetic chemists. Whether it's our hydration-boosting Hyaluronic Acid 2% + B5 or our blemish-targeting Niacinamide 10% + Zinc 1%, our products are loved worldwide for their effectiveness and simplicity.
✅ Vegan
✅ Cruelty-Free
✅ Not Tested on Animals
✅ Recognized Globally
Our commitment to high-quality skincare, rooted in integrity and accessibility, continues to drive us forward. Welcome to The Ordinary—where skincare meets simplicity.